Eucalan Delicate Wash...a Whole New Spin on Laundry!

Romance is in the Air!

This month we're attending two lingerie trade shows AND sponsoring the Lingerie Journal's Designer Showcase!  Having just returned from CurveNV in Las Vegas with CurveNY following close on its heels, we're thinking a lot about lingerie these days! 

Many of our fans are unaware that Eucalan is a fantastic way to care for delicate items such as bras, cami's, hosiery, medical hosiery, shapewear, costumes and panties (just to name a few). We recommend our calming Lavender or energizing Grapefruit scents due to the antiseptic properties of these essential oils, an added benefit for garments that lie close to the skin.

Click here to read our lingerie laundry lesson, or watch our tutorial video below for step-by-step instructions:

 

We know you'll fall in love with Eucalan once you give it a try, which is why we're giving away two fabulous prizes on our Facebook Fan Page this month!  Click the link below for your chance to win one of two prizes - we're giving away one Getaway Gang set and one Gift Pack to two lucky winners!

 

Click here for your chance to win FREE Eucalan!

Ever picture yourself as a dollmaker?

Earlier this month, I dropped by the Creativ Festival here in Toronto.  Remember a few months ago when we shared this free Eucalan Bottle Doll Tutorial?  The creator of that tutorial, Colleen Babcock, had an eye-catching booth featuring humongous spools of yarn with dolls perched on top.  It was truly a sight to see!

Her booth also had a fun interactive feature - see that headless cardboard cutout to the left?  Visitors were able to picture themselves as a dollmaker....literally!  Click here to read all about how this unique booth came to be (you'll also get to see what I would look like as a dollmaker!)

Lingerie and Laundry Lessons: Curve NY & NV

Curve NY was hot and steamy, but what else would you expect from the Big Apple in August?  Aside from the soaring temperatures outside, the show was bustling with buyers from all over North America.  It's always a great opportunity to meet with new and existing buyers of Eucalan and this year was extra special because my husband Ken attended the show with me.  We haven't done a show together in years so it was a nice change.


While in NY we were happy to be invited out to dinner with the ladies of Soho Publishing.  Soho produces Vogue Knitting as well as Yarn Market News magazines, which we advertise in.  Dinner and drinks in the Meatpacking District + 5 gals + 1 guy = a great evening for everyone!  Thanks ladies!  
 
We're looking forward to Curve NV in Las Vegas August 22-24 at the Venetian.  We'll be sharing our knowledge of all things laundry in booth #351, but we're also looking forward to the hotly-anticipated SO CURVE SO SWIM Fashion Show at the Crazy Horse Paris at 7 PM August 22nd.   

 
See the latest designer swimwear modeled by the original Crazy Horse dance ensemble from Paris - this is no ordinary fashion show!  Both the swimwear and the modeling promise to be a dazzling display, and we're proud to sponsor the event this year.  Attendees can look forward to a Eucalan gift bag!

If you are unable to attend, there are plenty of videos from previous shows on YouTube - they're worth checking out! 

The Grammy’s Gifting Suite : Bet the Talent didn’t expect to Learn about Washing their Delicates!

Eucalan No Rinse Delicate Wash recently exhibited at the Red Carpet Grammy Gifting Suite in Los Angeles in the ballroom of The London West Hollywood Hotel, a boutique hotel with unique style, oodles of amenities and a celebrated chef to boot, Gordon Ramsey of “Hell’s Kitchen" fame.  The hotel was a perfect blend of modern touches and old Hollywood glamour - the bell staff offered top-notch service.

Set-up morning was hectic and crazy as we prepared for the rush of talent promised to be walking through the ballroom doors.  We had the morning of February 11th to organize and ensure our gifts to celebs would be perfect. 

The madness began at 11:00am; Jennifer and Tabatha talked, smiled, and even posed for photos straight through to 6pm – barely even taking a break to hit the ladies room! 

The guests were gracious and appeared truly interested in caring for their clothing in an environmentally friendly way.  All of the celebs spent time asking questions and learning about Eucalan, how to use it, and why it was better than traditional mainstream delicate soaps and detergents. 

Many expressed the need for travel items – needing to wash up a few things while away from home in a hotel room sink.  Eucalan’s handy individual use singles fit the bill perfectly! 

Mothers of the many Nickelodeon kids were impressed with Eucalan’s stain-treating towelettes and said that their kids often needed a quick stain treatment before going on-set or auditioning. 

Pets were also a popular topic – not just one pet, but multiple pets and pet hair were both noted as a garment care problem.  The solution was easy: Eucalan’s pocket-handy “peel and pat” lint removers would keep clothes free of pet hair.

Eucalan also dared to ask:  Do celebrities do their own laundry?  The overwhelming response was “YES!"  Even some of the kids admitted to caring for their own garments.  Yet another celebrity myth desmystified! 

It was an exhausting day and although the talented guests most likely did not expect to be learning about laundry, they embraced it with lots of smiles, enthusiasm and interest.

-Submitted by Eucalan

SewFest West 2010

SewFest West 2010 is a public event for people who love needle arts such as sewing, quilting, embroidering, beading, embellishing, stitching, dyeing and felting to name just a few.  The event was conceived by three business women, Joanne Thomson of Joanne's Creative Notions, Alma Laidlaw of Sew Fancy and Catherine Goetz of Distinctive Sewing Supplies.  We’re happy to tell you that Herrschners will have Eucalan available and you can find them in booth #18.  The show is this weekend Friday, April 30th from 12pm to 8pm and Saturday, May 1st from 10am to 6pm at Bingeman’s Conference Centre in Kitchener, Ontario.  Have a fun and creative weekend! 

Gadsby's Spring Open House

Saturday was a fun-filled day at Gadsby’s Spring Open House in Cambridge, ON.  The bright and colourful men’s wear store was hopping when I arrived at 10:30am; men were busy trying on both casual and formal wear while their wives had a specialty coffee in hand and were shopping the ladies section.  The atmosphere was inviting and with bistro tables and casual “living room” furniture, Gadsby’s customers were truly enjoying their shopping experience and for many, spending several hours browsing the shop and talking with friends.  Large pieces of art, a bright yellow moped, and a huge stretch limo (parked out front with a red carpet leading to the front doors) added extra elements of interest and many wondered aloud what they needed to do to get a ride in the limo!

Eucalan was invited to assist customers with care questions regarding Gadsby’s high-end products such as fine alpaca v-neck sweaters, pima cotton crew necks and Tilley’s travel lines.  Customers often indicated they were planning a trip soon and could use a small bottle of soap for washing up a few things in their hotel room.  Eucalan was pleased to hand out  stain treating towellettes to Gadsby’s guests and one fellow quickly used his to remove a scuff from the knee of his pants.  Impressed with the results, he came back to share the story with me.

After noon, a jazz band played and people hung around enjoying sandwiches, sparkly beverages and sweets.  People expressed how much they enjoyed shopping at Gadsby’s and many were long term customers.  One man indicated that everything except his underwear had been purchased at Gadsby’s!  He was also proud to say that he does all of his own laundry.

Thanks for a fantastic day Paul (owner of Gadsby’s)!

 

- Submitted by Tabatha