Eucalan Delicate Wash...a Whole New Spin on Laundry!

The Eucalan Holiday Gift Guide

Give the gift of clean clothes and a clean planet with Eucalan Delicate Wash this holiday season - we've got something for everyone on your list!

The Romantic: Wrapture by Kristin Omdahl is a great choice for that special someone. Tuck a bottle of our new jasmine scent into your gift for a truly romantic holiday!

We're also giving away a 100mL bottle of Wrapture to one of our Facebook fans - click here to find out how to enter!

For Those Who Craft: needlecraft artists of all varieties will love the Eucalan Gift Pack, which allows them to sample four Eucalan scents: Eucalyptus, Lavender, Grapefruit and Unscented! You can also break the set apart to include a 100mL bottle with your hostess gift, store-bought gifts, or to use as a stocking stuffer!

The World Traveler: The Getaway Gang has everything you need while on-the-go this holiday season! Seasoned travelers will appreciate this thoughtful gift containing 2 each of the individual use singles (eucalyptus, lavender, grapefruit, unscented), 4 wipes, 1 pack lint removers, 1 nail file and 1 sewing kit in a re-usable vinyl zipper bag.

Stocking Stuffers they'll love: Lint Removers, stain-treating Wipes and Single-Use Pods are perfect for stockings hung by the chimney with care!

Jennifer Edgar on The Yarn Thing Podcast!

Jennifer Edgar, managing director of Eucalan, was recently interviewed on a special episode of the Yarn Thing podcast. Hosted by knit and crochet designer Marly Bird, each episode is recorded live and covers many topics specific to the yarn industry.

In this episode, Jennifer talks about how Eucalan came to be, sharing lots of interesting anecodotes along the way. Our fans already know that Eucalan is a very versatile product, but you might pick up a few new handy uses from this podcast! 

You can listen to the episode here - be sure to take note of the secret word to post in the show notes for your chance to win a bottle of Eucalan in your choice of scents! 

Fans of our newest scent, Wrapture by Kristin Omdahl, will want to listen to this episode of the Yarn Thing podcast from earlier in the month when Marly interviewed Kristin herself! 

For the love of Wrapture!

We've been hearing rave reviews from our retailers and customers as Wrapture by Kristin Omdahl arrives at shops throughout North America. Crochet designer Sharon Silverman recently reviewed Wrapture here on her blog. Wrapture has also made a splash on the Lingerie Journal's Facebook fan page, where publisher Luis Paredes has shared some lovely shots pairing Wrapture with exciting new lingerie styles. Eucalan was also featured in their recent in-depth article sharing expert display tips for lingerie store owners

If you've been curious to try our new jasmine-infused scent, you're in luck: we'll be giving away a 3.3 oz. bottle of Wrapture to one lucky blog reader! There are also more chances to win at each stop along the way on our Wrapture Blog Tour. 

If you're just now joining us, here's what you've been missing:

Yarn Thing Podcast: Crochet and Knitwear designer Marly Bird interviews Kristin Omdahl to find out about the inspiration for Wrapture in this live podcast (which can be listened to here). 

A Good Yarn Sarasota Blog: Kristin's LYS (local yarn store) shares their thoughts on Wrapture, which has made a splash at the shop this fall. 

Stitch Diva Blog: Jennifer Hansen of Stitch Diva Studios shares her tips for washing and blocking your knit or crochet swatch using Eucalan! 

Be sure to follow us on Facebook or Twitter to find out where to find the next Wrapture blog tour stop. 

Leave a comment on this blog post telling us how you found out about Wrapture and Eucalan for your chance to win a 3.3oz bottle of Wrapture! Be sure to let us know the best way to contact you if you win. We'll randomly select one lucky comment on November 29th, when we'll be joined by a very special guest blogger! Good luck! 

Wrapture Blog Tour

Join us next month for giveaways, reviews and more on the Wrapture blog tour!

 

Each blog post will feature expert tips for caring for delicate items with Eucalan. If you've been curious about our brand-new jasmine-scented delicate wash, this is a great time to find out more about Wrapture. You might even win a sample to try out!

Stay tuned for more tour dates by joining us on Facebook and Twitter!

 

Participating Bloggers & Podcasters: 

November 1 - Stitch Diva Studios

November 5 - A Good Yarn Sarasota

November 6 & November 27 - 

Yarn Thing podcasts

November 8 - The Lingerie Journal

November 12 - CraftLit Podcast

November 14 - The Lingerie Addict

November 16 - Green Mountain Spinnery

November 20 - Abernathy Naturals

November 29 - Petals to Picots

December 3 - Jimmy Beans Wool

December 6 - Linea Intima

 December 12 - The Magic Bean

Wrapture: Reviews, Giveaways and MORE!

First, the big news: Wrapture is now officially for sale! Click here to purchase our 100mL and 500mL sizes via Shopatron, or ask for it at your local craft store, favourite lingerie shop, or other preferred Eucalan retailer. We know you'll fall in love with the romantic Jasmine scent of Wrapture once you give it a try!

It's been wonderful to receive such a warm reception for our newest addition to the Eucalan family of products! We'll be announcing the details of the official Wrapture Blog Tour later this month, but for now, here are the latest Wrapture mentions to come across our radar: 

• Kristin Omdahl shared her best blocking tips for hand-knit and -crochet garments here on the Bernat blog!
• Giveaway alert! Members of crochet website Hookey.org can enter to win a bottle of Wrapture by sharing their knit and crochet projects and getting the most likes! Click here for a short product review and full contest details. 
• Product reviews on the TanisKnits and Karenbdesigns blogs! 
• A kit for the crafty folk: this new kit contains enough luxury yarn to make Kristin Omdahl's möbius pattern using two skeins of La Boheme by Fiesta Yarns. Once you're done, you can block it in Wrapture - how perfect is that? The kit made its debut at Stitches East this past weekend and will be available for purchase online soon!

Wrapture in the News!

All of us at Eucalan have been thrilled at the response to our newest product, Wrapture by Kristin Omdahl. Our new scent captures the romantic and intoxicating scent of night blooming jasmine and was recently featured in USA Today's Full Figured Fashion supplement!

Wrapture and the entire family of Eucalan products was endorsed as the perfect complement to care for and extend the life of your lingerie. Click here to read the entire report, which includes great articles from Mo'Nique, Jessica Simpson, Perez Hilton, Rosie Mercado, Jessica Kane, Brittany Gibbons and many more! Wrapture is featured on page 8 and contains some great advice from bra expert Ellen Jacobson, president of Elila. 

For those of you who are excited to give Wrapture a try, we're beginning to ship out orders to shops throughout North America! Our fans in Toronto will be able to purchase Wrapture from Distinctive Sewing Supplies (booth #830), our official supplier at the Fall 2012 Creativ Festival October 12-14! They will also be accepting pre-orders on the 4L/1 gallon jugs in your choice of Eucalyptus, Lavender, Grapefruit and Unscented, so please email them to reserve yours to pick up at the show! 

Feeling Crafty?

 

Kristin Omdahl knits at CurveNY.

For many of our fans, fall means a return to handcrafts - sewing, quilting, needlepoint, knitting and crochet are all great activities for the crisp fall days ahread (and the finished products always benefit from a little Eucalan treatment!). Fall is also a great time to learn something new - whether you're completely new to the world of crafts, or just looking to expand your crafting horizons, we hope to inspire you to step outside of your comfort zone and try something new this season! 

A great place to start is Craftsy.com, where you can learn a dizzying array of crafting techniques, all from the comfort of your home! We first heard about this website from Kristin Omdahl, whose Sweetheart Shawls online course teaches the ins and outs of knitting lace (watch the trailer here!). There really isn't a better pairing than Kristin's romantic shawl designs featured in the class and Wrapture by Kristin Omdahl, featuring the sensual scent of night-blooming jasmine.

Our website and YouTube channel have lots of handy information to help you properly care for your hand-made items with Eucalan; our gentle formula will condition fibres and keep your projects looking like new, season after season. 

Jennifer learns how to crochet

Your local craft supply store is also a great source for both inspiration and instruction. Many cities and towns also have craft-specific guilds which often host events and workshops; a few of the larger associations include the Knitting Guild Association, the American Needlpoint Guild, the Embroiderers' Association of Canada and Quilt Guilds Worldwide.

Many people who stopped by the Eucalan booth at CurveNY and CurveNV were interested to find out what Kristin was making. In fact, Kristin even ended up teaching our managing director, Jennifer Edgar, how to crochet while in Las Vegas! 

 Woolens especially benefit from the natural moth-repellent properties of our Lavender and Eucalyptus scents; our Grapefruit and Wrapture scents are naturally antiseptic due to the essential oils each formula contains (Grapefruit and Jasmine, respectively). While hand-knit and -crochet items are typically immersed in a basin of lukewarm water and a teaspoon of Eucalan, needlepoint and embroidery pieces require special care. Watch our video below for an easy how-to using your favourite Eucalan scent! 

 

Laundry Lesson: Swimwear & Technical Fibres

We got an eyeful of fashion-forward swimwear, lingerie and activewear earlier this month at CurveNY and CurveNV! Bright colors, metallic fabrics, and the latest high-tech fibres were all in abundance at this month's trade shows. 

Did you know that each of these fibres require special care? Washing your lingerie, swimwear and workout wear with Eucalan will help them last longer; our gentle no-rinse formula protects the integrity of elastic and spandex, plus our formula is free of harsh chemicals that fade colours and dull metallic fabrics.

We recommend Lavender, Grapefruit, or our brand-new Jasmine-infused scent, Wrapture by Kristin Omdahl. All three formulas feature essential oils which are known for their naturally antiseptic properties as well as their pleasing aroma!

We show you just how easy it is to care for your swimwear and workout wear in our most recent laundry lesson on the Eucalan YouTube Channel! 

 

 

The Secret is Out: Wrapture is Here!

We're pleased to announce our latest addition to the Eucalan family of products, Wrapture by Kristin Omdahl!

This exciting new scent features the romantic fragrance of jasmine oil and will be in a store near you soon. Wrapture features the same highly-concentrated yet mild and eco-friendly formula you love in a great new scent! It is free of bleach and phosphates, making it ideal for washing delicate items such as lingerie, loungewear, swimwear, sweaters, linens, and baby items.

Wrapture made its debut at the lingerie trade show CurveNY earlier this month; click here to watch an interview with Kristin on the International Press website! Kristin will also be joining us in our booth at CurveNV in Las Vegas this week (look for her knitting in booth #232!).

Kristin began her career in the Knitting and Crochet community as a designer and teacher and quickly took the industry by storm as her designs gained in popularity.

Her most recently published work includes countless designs on StyledByKristin.com, Seamless Crochet, A Knitting Wrapsody, Duets Crochet for Tahki Stacy Charles, and The Complements Collection, designed exclusively for Bijou Basin Ranch.

Kristin's work has appeared in numerous fiber-related publications and she appears in every episode of Knitting Daily TV as the show's "Crochet Corner" expert. Her most recent foray into teaching includes Craftsy.com, a site focusing on interactive web-based video tutorials, and she recently became the video spokesperson for Red Heart Yarns. Kristin is a single mom living in Florida with her 10-year-old son.

Be sure to like our Facebook Fan Page or follow us on Twitter for the latest Wrapture updates!

Protect Your Investment: Lingerie Care Tips from Bra Expert Liliana Mann

For today's blog post, we have a special guest: bra expert Liliana Mann, owner of Linea Intima in Toronto, Canada. Enjoy!

 

We have a ‘rule’ at Linea Intima: to always explain to our customers the importance of washing their fine lingerie.

If you want to protect your investment then your delicates should be washed frequently, for example, a bra after every two times it’s worn. Most people aren’t very happy with the idea and are often concerned that a bra that’s washed too frequently won’t last as long. Those of us in the industry know this is a myth - in fact, lingerie that’s laundered properly lasts much longer!

In our stores, I go out of my way to help customers understand this and have a very descriptive way of explaining it. I use the analogy of hosiery and how it takes on the shape of the foot when it’s worn, but after washing, it goes right back to its original shape. But do you know what really gets their attention and makes them want to follow our washing ‘rule’? When they learn that they can use Eucalan, which doesn’t require rinsing! Everybody is thrilled to cut the job in half – wash and hang to dry, how great is that?!

My favourite scent of Eucalan is Grapefruit.  I like the colour, I like the smell, and I like how my clean delicates feel afterwards. To tell you the truth, it makes me hand wash more often now myself!

I always pack a travel size Eucalan in my suitcase to keep my lingerie wardrobe in pristine condition when I’m on-the-go. Here are some of my favourite summer lingerie styles which also make great travel options. As you know, I am not only the bra club president, I am also a customer!

My new 5’S of a bra wardrobe for this summer are: Seamless Bra - Marlies Dekker, Dame de Paris #15421; Seamed Bra – MarieJo Carole #010-1615; Strapless Bra - Simone Pérèle, Celeste #12M304; Sports Bra - Anita Extreme Sports #5527, in the Olympic colours; and my Sexy Bra – Aubade, Idylle Parisienne V114.

And of course I can’t forget to mention a matching panty for each bra. I do practice what I preach...!